2024 Submission 9

Timestamp: 2024/03/02 09:33:03 AM

SG: Technical Community

Submission: NIL - an increasingly big number!

NIL = Name, Image, Likeness, has become an established legal concept in the sports world, even leading to a Supreme Court case that wrested it from the NCAA's control for amateur athletes.

Now, in other fields, particularly music, NIL is being seen as a fungible IP right, equivalent to composition, mechanical, or performance. Just as the onset of digital formats and networked distribution caused a revolution in that industry, leading to regulated systems of monetization such as Sound Exchange, the development of AI and social media influence presages entirely new markets that may require governance and regulatory intervention."

Links: Podcast interview with Jim Griffin, music industry veteran, who pioneered major label digital distribution. https://www.musictectonics.com/post/name-image-and-likeness-with-jim-griffin I know him and could recruit.

Issue Areas: Content Policy • Digital Markets and Competition •